POLITICAL COMMUNICATION ON SINA WEIBO SOCIAL NETWORKIN CHINA AND IMPLICATIONS FOR VIETNAM
DOI:
https://doi.org/10.18173/2354-1067.2024-0076Từ khóa:
political propaganda, social networks, China, VietnamTóm tắt
With the development of technology, political propaganda on social media has received increasing attention from countries around the world. In China, this activity is more efficient in reaching a large number of people at a faster rate than traditional forms of propaganda. This study aims to analyze political communication activities on China's Sina Weibo social network and propose some implications for Vietnam. The study uses a document collection and analysis method to collect relevant documents from 2016 to 2024, including official documents, academic works, and policies of the Communist Party of China. Descriptive statistics are used to investigate the current situation of social media use in both Vietnam and China in 2023. Then, a comparative analysis is conducted to identify similarities and differences in political communication activities between the two countries. From the findings of the study, the author suggests some key recommendations for Vietnam.
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