Thi Thu Huong H, Minh Anh N, Thi Thuy H, Yen Ngoc P. EVALUATING RURAL TOURISM POTENTIAL: A CASE STUDY OF MAI CHAU DISTRICT, HOA BINH PROVINCE. HNUE Journal of Science: Journal of Social Sciences. 2025;70(2):120-129. doi:10.18173/2354-1067.2025-0026